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Wednesday, March 10, 2010

BM Savings- Jason Raish

These were black and white comps done for BM Savings in the UK. They were done Via DLKW, and agency in London. After they first round they came back and said they wanted to commision a new set of comps with older guys, 30, 40, and 50 yrs old, dressed more smart casual rather than slick suits. I never heard the results even after asking. I looked today and saw that they ended up going with the agency's comp which was exactly the same red carpet background with a black clipart silhouette of a guy walking. How sad. Thus is the world of advertising. Thanks Marion for calling me though.


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